Unicorn Bay

The personal robo-advisor for non-professional investors.
Startup name
Unicorn Bay
Founding date
April 2016
Total team member
Startup stage
Enterprise, Consumer
Financial & payment services
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Paris, Paris, Île-de-France, France

Elevator pitch

Short tagline: Unicorn Bay. The personal robo-advisor for non-professional investors.

Unicorn Bay is the personal robo-advisor and online portfolio management service which helps individual investors increase gains on investments, reduce risks with personal portfolio advice and save money on management fees with math methods and social recommendations.


Denis Alaev

I have great and unique experience in product management both in startups and a big company. I successfully worked as a head of large (7 million DAU) web and mobile products for different platforms.

Business model

Target customer

non-professional investors: 27-40 years old man with high income

Customer acquisition strategy

Inbound marketing, b2b partherships with financial advisory firms

Revenue model

Subscription fee
Revenue share with financial advisory firms

Market info

Market size

$ 1,000,000,000



Our competitors work only with selected ETFs not with the entire stock market (Betterment, WealthFront).

Startup traction

We in the beginning and have no 20+ paid customers with b2b partnership.

Publication date: 25 April 2017