Top Bug Education

A self-paced learning platform for K-12
Startup name
Top Bug Education
Founding date
February 2016
Incorporation
Yes
Total team member
19
Startup stage
Prototype
Category
Enterprise, Consumer
Sector
Communications & media, Education
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
City
Colombo, Western Province, Sri Lanka

Elevator pitch

Top Bug Education is an online learning portal, accessible across all smart devices & browsers. With quality curated content, interactive gamification and progress monitoring for Maths, Biology, Chemistry & Physics.

The E-Learning market is set to reach $275 billion by 2022 and our ultimate goal is to become a household name and market leader in online education, providing services worldwide

Team

Scott Feather

I'm originally from the UK and have worked with academic institutions in the UK. I'm a student of film studies along with Media, Culture & Society and firmly believe in the potential of storytelling and curated content in education.

Prashanth Mahendrarajah

I am from Sri Lanka and a student of film studies. I've witnessed many shortcomings in the education arena and believe that technology can aid in solving many of these shortcomings.

Business model

Target customer

Students aged 10-17 pursuing maths, biology, chemistry & physics

Customer acquisition strategy

Social media, press ads, school based campaigns, NGO participation

Revenue model

Freemium, primarily our learning materials will remain free of charge for users. Free users will continue to experience the portal with ads being displayed. Premium users who subscribe will have an ad free experience and a more comprehensive activity based learning methodology with assessments and performance monitoring tools.

Market info

Market size

$ 252,000,000,000

Competitors

Competition

Byju’s & Toppr based in India having raised $244m & 21m respectively. Khan Academy relies on donation and was the first global learning platform. We believe our content is of a superior quality touching across all methodologies and not just focused on video as our competitors, alongside our content is animated making it easier to transition across languages unlike the presenter led style of Byju’s & Toppr. With strategic pricing factoring the free Khan Academy and expensive Indian companies.

Startup traction

We beta tested our portal in Sri Lanka October & November 2017 gathering 300 users who suggested feedback and allowed us to view the user habits to make important adaptions to our platform to increase user retention. We are currently enacting those improvements and will be launching our global portal at the end of May 2018.

Publication date: 12 April 2018