Preplesson is an online marketplace of language learning. Teachers and students sign up and have one on one online language lessons via Skype. While language learning can be expensive and time-consuming, we make things easier by having teachers and students work and learn from the comfort of their homes.
I graduated from Oxford Brookes University in 2003 and had been working at our family company as Exports Director until 2016. Beginning of 2016, I started my own company and founded Preplesson.com
Have Worked on website design for 9 years.
Our goal in 2017 was to prove the concept. We achieved more!
We used a small advertising budget in order to evaluate the market (how many people need such service) and compare the customers' needs against our offering.
We managed to achieve a very low CAC for students and at the same time a very high conversion rate. With more than 600 lessons already booked, we have a very clear indication of the demand for lessons and how we can match that against qualified teachers.
Next steps for us are to keep acquiring customers at a similar pace, CAC and LTV. With our data, we plan to select a few markets that we will focus in order to test new marketing channels and try to achieve higher market penetration.
With additional funding, we will invest in:
- Social media: Interaction with existing users and potential new customers is a key factor to our success.
- SEO and content marketing for long-term results.
- Email Marketing automation: Drip campaigns to increase conversion rates.
WE have received 20000 USD for 20% equity at the start. We request 150000 USD for 20%.