Optimizing Hotel Ops & Enhancing Guest Experience
Startup name
Web address
Founding date
May 2015
Total team member
Startup stage
Paying users
Enterprise software, Industrial internet & IoT
Product usage or interact
Desktop, Server software (ie, databases), Hardware-non-wearable
Istanbul, Turkey

Elevator pitch

Nawatt Masteri is a physical asset management solution for Hotels using RFID and IoT that save yearly inventory, maintenance and insurance costs while complying with local tax regulations, backed by fabulous customer support. Top brand names such as Hilton, Marriott and Hyatt have deployed Masteri. Total Addressable Market size for hotels is 350 Million USD in the region.


Ismail Al Kamal

IoT technology evangelist & startup founder who's built hotel asset management apps, gas well monitoring hardware, traffic information systems, medical ultrasound devices, satellite based terrain elevation measurement technologies and much more. Holds ME degree in Electrical & Computer Engineering.

Business model

Target customer

Hotel Owners & Developers

Customer acquisition strategy

Direct sales, Exhibits, Asset Management Consultant Referrals

Revenue model

High End: One Time Sale + Annual Maintenance Contracts.
Low End: Cloud Yearly subscription.

Market info

Market size

$ 350,000,000


One of our closest regional competitors is infofort that utilize their manpower for document storage in providing asset management solutions. Unlike Nawatt, they lack the software and tech expertise to provide an integrated solution and depend solely on 3rd party offerings.
Indirect competitors comprise of enterprise resources management software providers but usually these companies opt out from providing any barcoding or RFID solutions and the pricing of ERP software is considerably high.


  • 400,000 AVG Yearly Revneue (USD)
  • 5 Customers
  • 6 Potential (Final Signing)

Startup traction

Hotel Developers are excited about Nawatt Masteri and several have named the system as a valuable solution to the hospitality industry. Global real estate leaders, such as Colliers International, added Nawatt to their list of approved enterprise asset management vendors and are recommending Masteri to hotel owning companies in the Gulf region.
Nawatt signed a 1.5 million USD contract for 5 hotels with a mega hotel developer in Saudi Arabia. New deals in the pipeline include 2 hotels in Riyadh, 1 in Jeddah and 2 in Makkah. Nawatt completed a proof of concept for a 6 property deal in Dubai which is in the final negotiations stage. We are excepting sales of 500,000 USD in the next 4 months.

Publication date: 07 October 2017