MyTrustedWill

Managing your real-time legacy.
Startup name
MyTrustedWill
Founding date
October 2016
Incorporation
Yes
Total team member
8
Startup stage
Paying users
Category
Software, Consumer, Enterprise
Sector
Communications & media, E-commerce & online marketplaces
Product usage or interact
Server software (ie, databases)
City
Delaware City, Delaware, US

Elevator pitch

When you die, you instantly lose all the opportunities to say goodbye to your family, speak one last time with them, or even plan for how things should be like when you're not around anymore.

MyTrustedWill, allows you to pre-record scheduled phone calls, SMS, emails, videos, upload documents, set donations, and even buy gifts! all comes with a life auto-verification capabilities, AI and more.

Team

Ebrahiem Shetewy

Ebrahiem Shetewy, worked with a number of leading companies in Istanbul, Dubai, NYC, Cairo and Tripoli with more than seven years of experience in the web industry.

Mohamed A. Baset

14 years of experience in Information Security field and securing Web Apps. Worked as a Mobile/ Web Apps Penetration Tester, remotely and on site, and helped a lot of big companies to protect and secure their websites like Facebook, Twitter, Google, Yahoo, Microsoft, Mozilla, Adobe, Sony, and Apple

Business model

Target customer

Senior citizens, Cancer/HIV patients, VIPs, General Public

Customer acquisition strategy

WoM, Social Media Channels, Local Events, Ads

Revenue model

Subscription, Future shopping (Gift cards), Insurance programs' commission model, Ads

Market info

Market size

$ 1,001,500,800

Competitors

Competition

Primary Advantage Over Competitors: AI Systems, Automations, Future shopping concept, Life local verifiers, Security.

KPI's

  • 2 Languages
  • 2,041 Saved calls and SMS
  • 2,937 Total number of registered users
  • 53 Number of deactivated accounts
  • 279 Number of death cases
  • 17 Death reports received
  • 2 Number of servers
  • 82 Number of HIV/Cancer patients
  • 7 VIPs Registrations

Startup traction

All MTW users are able to exchange any type of messages with their families or friends even when they are not around anymore.

Other information

- A part of Microsoft BizSpark programme
- Listed as one of the top 15 at Startup Turkey 2017
- Part of ETOHUM Portfolio

Add comment

Our current challenge is to legalize MTW digital wills, and we are currently working on that with our law office and law experts in US and Turkey.

Publication date: 10 October 2017