Chaino

A social network where you connect on your terms.
Startup name
Chaino
Web address
Founding date
March 2015
Incorporation
Yes
Total team member
10
Startup stage
Users
Category
Consumer
Sector
Social media
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
City
Grayson, Georgia, United States

Elevator pitch

Our product uses the power of online technology to improve people's social life, unlike others who move people's social life online. C Palihapitiya, Facebook’s former VP of growth, says: ‘we have created tools that are ripping apart the social fabric of how society works’.
We are giving people back control over how they're seen and what they see. We are using a blockchain-based business model.

Team

Ali Zewail

A deliverer who has been exposed to many different roles across his career. Now, an experienced entrepreneur for the last 5 years. Engineer, MBA. Previously worked for Unilever, Intel Corporation & Raya IT. Core capabilities: Execution, User Research.

Mohamed Nar

A technology expert with over 20 years experience in software development. Multiple senior positions, including at Microsoft. Good people manager. Technical architect.

Business model

Target customer

Consumers - Content creators - Advertisers

Customer acquisition strategy

We recruit widely-followed content creators, who then market Chaino.

Revenue model

Currently, an ad-based business model.
Moving forward:
We are building an open blockchain to store the network’s value. The more people, connections and trust on the network, the higher the total token value.
Members will ‘mine’ tokens as they create content and engage with their connections/audience. These tokens can also be purchased to be used on the network, this provides us with fiat money. Members can earn tokens by allowing access to themselves, we get a transaction fee.

Market info

Market size

$ 30,000,000,000

Competitors

Competition

Steem and OnG.Social also provide tokens based on engagement. Their weakness is a focus on the 'crypto' side, versus our focus on social life support.
Patreon rewards content creators through allowing 'sponsors' to pay their favorite content creators. We are superior to them in that the content creators are rewarded through tokens 'mined' and hence their sponsors don't need to pay out money to reward them.

Startup traction

Without any marketing activity, we have organically grown to 46,000 members.
In mid-March, we have a launch event with several famous content creators. We expect to have a significant jump in membership by mid-April.

Other information

Ranked by Forbes Middle East in the Top 20 startups by Egyptians and the Top 100 startups by Arabs.

Publication date: 06 April 2018