Every consumer has the right to know what they are buying. They must have access to information at the time of purchase with convenience so that they do not have to waste time searching for authentic items. This will also discourage counterfeit and will create better brand loyalty and ownership.
I am a businessman involved in publishing, education and technology. I am an entrepreneur and all my businesses are self funded and self sustaining. Digital world is here to stay and I decided to make my retirement plans by investing in technology which should can make a difference for end users.