Personal Financial Management Tool
Startup name
Founding date
January 2017
Total team member
Startup stage
Enterprise, Consumer, Software
Enterprise software, Financial & payment services, Mobile
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Nairobi, Nairobi Province, Kenya

Elevator pitch

Annetta, a 33 year old entrepreneur, has trouble tracking her personal and business finances. She also borrows money to grow her stock. She pays suppliers in cash and accepts cash payments. ZOAme empowers Annetta to Invest, Borrow, Pay, Budget and Track her spending from one app. Additionally, customers can now pay her through the ZOAme at ZERO cost to Annetta. That is financial freedom.


Gladys Kingori

A former banker with 10 years experience in payment systems, project management, product development, management and strategy. I'm the visionary and strategist of ZOA. My background is in IT and MBA with work experience in financial institutions & non-profit organizations.

Jean Muga

Creative Marketing and Advertising genius with 15 Years experience in developing and managing company brands. He is the UX and graphics designer of ZOA. He has worked for financial institutions, manufacturing companies, logistics companies and beverage companies.

Business model

Target customer

Individuals 18-35 with smart phones, Businesses who receive payments

Customer acquisition strategy

Word-of-mouth, Social Media, Websites, Calls, E-mails.

Revenue model

Revenue streams:
Loan registration - USD $0.30
Interest on Loans - 7% (ZOA keeps 4.5% and the lender gets 2.5%)
Payments - USD $0.05 per payment transaction
Cash withdrawals - USD $0.30 per withdrawal
First Year Projections:
Customers - 30,000
loan amount - 2,500
Withdrawals - 10,000
Total Revenue in USD $ : 30,500

Market info

Market size

$ 91,906,144,420



These competitors are online mobile lenders who lend money at an interest. The difference between them and ZOA is that ZOA gives a portion of the interest paid by the borrower to the lender. So the lender makes money by lending money. Also, ZOA will have added functionality of making affordable payments and sending money to anyone else on the platform. ZOA will be a comprehensive financial management tool not just for lending.


  • 200,000 Agreement with Savings and Credit Cooperation

Startup traction

ZOA has an agreement with a Savings and Credit Cooperative Organization (small financial institution). ZOA has been contracted to develop the mobile bank platform of the organization for its members. ZOA will earn money on a revenue share basis as members of the financial institution take and pay back loans.

Publication date: 12 October 2017