www.VilaniMart.com

SAAS based Customized CRM solution to SMEs
Startup name
www.VilaniMart.com
Founding date
July 2014
Incorporation
Yes
Total team member
5
Startup stage
Paying users
Category
Enterprise, Software
Sector
Enterprise software, Food & nutrition, Mobile, Transport & automotive
Product usage or interact
Desktop, Mobile/Tablet (Android), API, Server software (ie, databases)
City
Pune, Maharashtra, IN

Elevator pitch

VilaniMart is SAAS based highly customizable and easy CRM software services to all the SMEs. This is very adaptive and configurable CRM solution which solves different problems of different industry.
It also comes with multi-lingual support, online-offline support and ability to integrate with other software solutions using APIs.

Team

Amol Choudhari

M.E.(Computer)- 2nd topper in Pune University (PICT College), 11+ Years experience in developing Global & Local Real Estate, Financials enterprise applications, Worked with startups and clients like Microsoft, CISCO, Marks & Spenser etc. Passionate about fixing the problems via technology.

Pooja Kand

B.E.(ENTC) - Pune University, Started her career with VilaniMart.com. Extremely passionate about solving the real problems and changing the world for better.

Priyanka Choudhari

B.E.(Instrumentation) with distinction , Pune University , 4+ Years of experience in quality assurance in building automation controls. Awesome leadership and operational skills

Business model

Target customer

SMEs like Real estate, Restaurants, Building Suppliers & hotel owners

Customer acquisition strategy

Social Media Marketing, Referral bonus, Print media, outdoor marketing

Revenue model

1. Pay As you go per user/per month(Billed Annually)
2.Licensing for offline softwares

Market info

Market size

$ 26,287,000,000

Competitors

Competition

Homebuy360: CRM for Real Estate (Provide only Real Estate services)

ZOHO : CRM & ERP for Enterprises ( Our biggest competitor. but provide very generic solutions which result not able to tap 90% of the SMEs in India)

LimeTray : CRM for Resturants ( Provide solution only for restaurants)

HotelRunner : CRM for Hotels ( Provide solution only for Hotels & Reservation)

By Referencing above, VilaniMart differentiation is it caters all above segment using
single cloud platform.

KPI's

  • 30,000 Revenue
  • 100 Customer Retention Rate
  • 3,000 Monthly Burn
  • 75 Customer Acquisition Cost

Startup traction

1. Revenue : Last 3 years we closed more than $30000 revenue
2. Customer Retention Rate : Almost every customer is still on board. Some of them are
idle due to recession in the industry but willing to join us back.
4: Monthly Burn : External team member salary + cloud charges + infrastructure cost
5: Customer Acquisition Cost : Currently only founder meet on to one to SMEs , demo the product and close the sales cycle (which includes hour spent+ fuel cost+ marketing brochures)
6. Currently Catering 3 customer segment : Real Estate, Restaurants & Building material suppliers

Other information

1. Amol Choudhari completed Startup leadership program (Worldwide)
2. Pooja Kand will join 2018 batch of Startup leadership program

Add comment

VilaniMart is SAAS based highly customizable and easy CRM software services to all the SMEs.Just like Swiss Army Knife!
This is very adaptive and configurable CRM solution which solves different problems of different industry. Basically it solves basic core problems transparent billing, customer relation, sales cycle, payments recovery, inventory management etc

It also comes with multi-lingual support, online-offline support and ability to integrate with other software solutions using APIs.

This platform is a intersection of CRM & ERP solutions for SMEs

Publication date: 03 October 2017