Foodpanda of Daily shopping
Startup name
Web address
Founding date
May 2017
Total team member
Startup stage
Paying users
E-commerce & online marketplaces
Product usage or interact
Mobile/Tablet (iOS), Mobile/Tablet (Android), API
Islamabad, Islamabad Capital Territory, Pakistan

Elevator pitch

Here in Pakistan, one of the big issue is taking out free time and to go out and do daily life things shopping like groceries, medicines or stationary or whatever you think of for daily life use. We , Team Tabedaar, is trying to solve this issue in our region by creating a online portal so that we can have more time for ourself, for our loved ones and making their life easy.


Fahad Ahmed

I am recent graduate of Fast University islamabad. i have been working in different startups remotely from last 3 years. Now i finally decided to launch our own app.

Usman Baloch

Asad Tariq

I am passionate about technology , humanitarian activities and eager to learn new things. Joined a computing school just to enter into the world of information technology, machine learning, and app development.

Business model

Target customer

Our initial market will include urban and working class.

Customer acquisition strategy

Make ambassadors from them, Promo Codes.

Revenue model

80 / 20 model, just like uber model. 80% of the revenue goes to the rider while 20% goes to the company.

Market info

Market size

$ 3,000,000,000


Couch potato's main focus is parcel delivery while our niche is grocery and medicines delivery.We are automating the way people do shopping. From assigning the shopping task to tracking the delivery, every thing can be done with just a few clicks.

Other delivery services are doing it on phone calls or as a side business.


  • 90 Hiring of Riders
  • 70 Ambassadors Portal
  • 80 Promo codes
  • 90 Social Media Marketing

Startup traction

Hiring of riders is a key factor in running our business. We have hired and gave information session to riders for ensuring best deliveries all over Islamabad. We have created an ambassador portal through which users can become a part of our program and by giving referral codes, can earn.
Promo codes will ensure returning customers and acquiring new ones.
We are focusing on social media marketing on getting new users and retaining the ones we have.

Publication date: 03 October 2017