SomaApp is a scholarship-matching app.
Startup name
Founding date
June 2016
Total team member
Startup stage
Paying users
Product usage or interact
Mobile/Tablet (Android)
Dar es Salaam, Dar es Salaam Region, Tanzania

Elevator pitch

SomaApp is a scholarship-matching app that lists and matches students with thousands of domestic and international FULLY FUNDED scholarships.
Student enters their academic qualifications and somaApp search engine matches them with scholarships they qualify for in a second. 450 scholarships won


Isaya Yunge

Isaya uses mobile software to address the needs of African communities. He is the founder and chief executive at Somaapps Technologies, which created SomaApp- a mobile app that is revolutionizing how scholarships are offered in Africa. Isaya won The Queens Young Leaders Award 2018.

Isaya Mollel

Isaiah Zacharia – co-founder and chief technology officer at Somaapps. Programming since 2013, worked with startup and been involved in a number of projects across Tanzania. Led a technical implementation team on a project for Better Immunization Data Initiative conducted by PATH Tanzania

Business model

Target customer

High school students, University students ,and Parents

Customer acquisition strategy

We have partnered with the Ministry of education and British embassy to launch an Outreach campaign to high schools and universities. Through digital marketing and peer to peer marketing in universities.

Revenue model

Fremium model/ Subscription model

Market info

Market size

$ 3,000,000,000



Scholly is a US based scholarship provider, they can be competitor only if they scale out to Africa but we still have the competetive advantage of understanding the needs and the market better.


  • 5,000 Daily Active Users
  • 3 Awards
  • 550 Scholarships Won
  • 0 Internships Won 40
  • 374 Conferences Won

Startup traction

We have seen an exponential increase of number of downloads with just sharing testimonies of those who have won scholarships through our platform.

Other information

. Seedstars world $ 25000
. Bits & Bytes Technology convention $2000
. GSMA Mobile money Hackathon $10,000

Publication date: 10 April 2018