Make learning quicker, easier, fun and interesting
Startup name
Founding date
March 2015
Total team member
Startup stage
Consumer, Software
Product usage or interact
Desktop, API
Kabul, Kabul, Afghanistan

Elevator pitch

We deliver world class education to school students in Afghanistan. we are digitizing the School Education Subjects, the core subjects of Math's, Science, Biology, Physics, Chemistry, English and Islamic in to range of wide size animated videos available in a structural format through SmartMaktab Platform.


Naikbeen Naikpay

I am the founder and CEO of SmartMaktab, a company that digitizes the School Education Subjects. Prior to founding SmartMaktab, I was the Technical Manager at RN Technologies too. I hold a BA degree in Psychology & Educational Science from Kabul University and a Diploma in Information Technology.

Shaheen Naikpay

Business model

Target customer

10.5 million students attending schools in Afghanistan

Customer acquisition strategy

Social Media Marketing, Customer Referrals and Free Trials & Downloads

Revenue model

We actually have 2 potential revenue stream
First is through Online Subscription
Second and main revenue stream is from Offline User, Since most of the student doesn’t have access to the internet here in Afghanistan; we provide this educational material in DVD / Flash Drives for each student and learners.

Market info

Market size

$ 10,000,000



In providing e-learning content we are the first mover in the market. In fact, competitive marketplace includes only a handful of indirect competitors providing software products learning management services in Afghanistan.


  • 2 Customer Acquisition Cost
  • 2 Customer Retention Rate
  • 1 Customer Numbers

Startup traction

Since our startup is the first mover in Afghanistan Market so the most important KPI that we will track is how much it cost to acquire a new customer. This tells us about the efficiency and effectiveness of our marketing efforts.
Then there is customer retention rate which tells us about the customers who remain paying customers for a period of time and work to keeping customers happy which can also help us in getting new customers too.

Customer Numbers is also important for us, we measure the number of customers we have since we have started.

Publication date: 11 October 2017