In 1 year Pickaboo has become the preferred online electronics shop in Bangladesh by introducing new products with unique level of service- EMI facilities, same day delivery, and loyalty program. Pickaboo solves the main problems for Bangladeshi consumers- traffic congestion, product quality, and lack of after sale service, so is set to capitalize on this emerging market of 69 mil Internet users
I Graduated in Marketing, did Post-Grad from Australia. Looked after 3 portfolios of EDISON Group including one startup; for 4 years under the same investors. The VAS startup MoMagic had a 200% growth for 4 consecutive years. Also served 5 years in Telecom Industry & Direct Sales in Australia.
Currently with only Electronics category Pickaboo attracts daily around 35000 visitors which ultimately converts $ 5,00,000 revenue monthly. Pickaboo plans to include Fashion & lifestyle products by end of 2017. Utilizing the existing base of customers by increasing their basket value with fashion & lifestyle products will increase the revenue by 20% straight from the beginning. Also Electronics items tend to have longer life-cycle so just after fashion & lifestyle order number will also increase by 40%. By end of Q1 2018 Pickaboo will have the strength of delivering 1000 orders per day which should be tripled by Dec 2018. The estimated E-commerce market size of Bangladesh in 2018 will be around $ 87 mil. Pickaboo targets to reach minimum 25% market share of the total. To achieve such targets the above quantitative KPI are set. But of course in parallel Pickaboo will continue to increase its Electronics market share also which is currently around 35% out of total Online sales.
* Pickaboo is the only company in Bangladesh on which Facebook published a success story on their Business page.
* Pickaboo is nominated by Bangladesh Brand forum as one of the best platform for making effective use of Digital Marketing being an Online Shop