PABLO is a lightpainting video & image app
Startup name
Web address
Founding date
September 2016
Total team member
Startup stage
Paying users
Consumer, Software
Product usage or interact
Mobile/Tablet (iOS), Mobile/Tablet (Android)
Delaware City, Delaware, United States

Elevator pitch

PABLO is a next generation video and photo app that utilizes long exposure technology for artistic expression. Grab a flashlight, push "record" and you'll be able to draw in mid-air with light! Just as Instagram made photo editing easy for everyone, PABLO has brought lightpainting to the masses and improved upon it.


Karim Morcos

- Bachelors from University of Toronto: double major in Comp Sci and Math - Masters from University College London: Vision, Imaging and Virtual Environments - Past: System Designer - Past: Instructor Modern Science and Arts (MSA) University - Past: Microsoft Services - Now PABLO co-founder

Ryan Warnberg

Learned digital marketing from the ground up, starting as a content manager for Warner Music Group then a content producer for Sony Music before becoming a Community Manager for Nike and eventually a senior copywriter for a New York digital agency. Been a Lightpainter through it all.

Business model

Target customer

15-35 year olds who like to create original content and share them

Customer acquisition strategy

FB ads, physical presence in events & concerts, brand partnerships

Revenue model

PABLO is free app with an option to upgrade to unlock new features & controls.

Market info

Market size

$ 2,000,000,000



There are a few apps out there that do lightpainting, but they are limited to images only, not videos. They use what the phone's camera provide, but PABLO is not restricted by the hardware's limitation. PABLO has it's own algorithms & that's why every single step in the process is customizable and new controls can be added.

Startup traction

- Downloads: 50K
- 1.2K new registered users weekly
- Content creation increased 6 times with the users who are using the paid features

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Publication date: 28 August 2017