Onbranch

Real-time Social Network (venue based)
Startup name
Onbranch
Web address
Founding date
April 2017
Incorporation
Yes
Total team member
10
Startup stage
Users
Category
Enterprise, Consumer, Software
Sector
Social media, Mobile
Product usage or interact
Mobile/Tablet (Android)
City
Baku, Baku City, AZ

Elevator pitch

We lose people everywhere: at cafes, transport, events, parks etc. The simple reason is that, all of us fly to our virtual life (where it is easier to develop social life) and we don't see people around. We think, that technology should just support our life. We have already launched a platform which shows REALTIME PEOPLE AROUND at the same PLACES.

Team

Elchin Askarov

I am an architect with a quite rich portfolio. However, I am also deeply interested in IT sphere. My approach to IT is an architect approach. What I am doing right now is to build strong connection between the real and virtual environments.

Business model

Target customer

People that attend any type of venues; venue owners/managers

Customer acquisition strategy

Connection to venues, B2B contracts, advertising.

Revenue model

Venue owners may easily use this platform as a management & marketing tool. They will also avoid extra expenses of creating own venue app. On this platform, PEOPLE SEE EACH OTHER & venue owners use it to develop their business. This is the same principle as in the real life, nothing more.

Interests from sales of goods and services within the app.
Contracts with venues that are interested in special features.
Advertising.

Also paying users for premium services (incognito messaging etc.)

Market info

Market size

$ 7,000,000

Competitors

Competition

Sadly, we don't have any direct competitors. Why sad? Because for us, it is hard to know real cost of our product, as such product has never been made before. To prove the uniqueness, we have applied international patent application. However, there are some apps in the global market which are also venue-based products, but unlike our platform, they are not social networks - Unapp and PressReader could be such examples.

KPI's

  • 0 Users in Azerbaijan
  • 0 Users in Georgia, Turkey, Russia
  • 0 Users in UK, Europe, USA

Startup traction

Azerbaijan is a starting platform for the project. However, the project itself aims to be global. So, for initial stage we start with Azerbaijan (already have contracts, pre-contracts) to get users and feedback. We estimate to reach 50 000 users initially.

Then we are going to neighbor states. Already set up positive negotiations in Georgia and Russia. Russia and Turkey are big markets, so our pessimistic scenario is 200K user for this three countries, as we approach to work with particular venues and their customers. Of course, the number could be bigger, if we have better clients.

Then our roll-out spreads to UK, EU and USA. Had some very positive meetings in UK as well. Our initial aim for this markets is to connect with big chains (retail, f&b, etc.). It will give huge impact. 1 million is not the limit, but it is a point, from which we will have enough power to move higher.

There is no strict consequence in our roll-out. So, we consider possibility for simultaneous action

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We have already concluded service contract with Formula 1 Azerbaijan Grand Prix operational company. Moreover, we are on pre-contract stage with several clients in Azerbaijan and abroad. Therefore, we expect to increase our revenue at least twice by the end of the year.

Publication date: 15 October 2017