Microtech

We make learning for children fun and interactive
Startup name
Microtech
Founding date
February 2017
Incorporation
Yes
Total team member
11
Startup stage
Paying users
Category
Consumer, Software
Sector
Education, Mobile, Virtual reality
Product usage or interact
Mobile/Tablet (iOS), Mobile/Tablet (Android)
City
Dhaka, Dhaka, Dhaka Division, BD

Elevator pitch

Our product, BINO makes learning for children fun and interactive using augmented reality technology. Characters from its book come to life - helping children learn various subjects with ease. The novelty factor, low requirements, and affordability makes BINO the best educational solution for any child.

Team

Mashnoon Kibria

Mashnoon is the co-founder and Chief Executive Officer of Microtech Intereactive. He has number of years of expertise in startup management in Bangladesh and United Kingdom. He has a masters degree from Coventry University, UK.

Monzur Patwary

Monzur has been leading the business development initiatives of Microtech Interactive's journey from the very beginning. He has led the startup to the finals of GP Accelerator program and SLUSH 2017 Bangladesh round. He has 7 years of work experience in various organizations in USA and Bangladesh.

Niaz Patwary

Niaz Morshed Patwary is the co-founder and COO of Microtech Interactive. He has over a decade of experience in educational and consulting sector. He is a former British Commonwealth Fellow and Australian Endeavour Fellow. Niaz has an MBA from University of Minnesota Twin Cities.

Business model

Target customer

Preschooler, Middle school, and High School students

Customer acquisition strategy

Word of mouth and Advertising

Revenue model

We are currently selling books on various topics for $4 which can be used by our free augmented reality powered apps. We are soon going for premium paid features within the app. Also, there will be merchandise sales and B2B partnerships with schools and stores.

Market info

Market size

$ 20,000,000

Competitors

Competition

We are the only one out there with a complete AR book platform and support for multi-languages. Our USP is in Bangla Language (5th most spoken language in the world). Also after researching we got positive feedback to translate and make books for other languages as well. Most importantly, we are developing AR-VR based curriculum to teach empathy, critical thinking, creativity, etc - which are skills for tomorrow. We are working with schools and NGOs (e.g. UNDP) to deliver AR based B2B Solutions.

KPI's

  • 22,000 Total Sales in USD (February-Present)

Startup traction

We have made $22,000 in sales revenue in just seven months. We have also been nominated as the TOP3 startup to represent Bangladesh at SLUSH Finland 2017, one of the TOP 8 finalists at SEEDSTARS Dhaka, and the top startup at WSA 2017 from Bangladesh.

Publication date: 03 October 2017