Financial technology company offering flexible product financing options to the underbanked customer segment in India.
Startup name
Web address
Founding date
March 2015
Total team member
Startup stage
Consumer, Software
Financial & payment services
Product usage or interact
Desktop, Mobile/Tablet (Android), Server software (ie, databases)
Mumbai, Maharashtra, India

Elevator pitch

A product financing company which allows low and middle income households to purchase essential consumer products with flexible financing options and guaranteed after sales service.


Deepak Kumar

I lead technology development and deployment at Lytyfy. I'm a mechanical engineer by education with an MBA. Acumen Fellow and Unltd Fellow.

Business model

Target customer

Middle and low income households

Customer acquisition strategy

Providing service and financing options to purchase essential products

Revenue model

Margin on the sale of the product plus service fee on the facility to pay in installments.

Market info

Market size

$ 30,000,000,000,000



Companies having PayG technology (Pay as you go). Banks who have recognized the importance of prodcut financing for low and middle income market segment and its demand in the BOP segment might introduce new products and delivery channels which could be a threat to us.

Startup traction

We have 500 households as paying customers till now. We have raised more than INR 4,00,000 to lend 300+ rural customers to enable them to buy solar home systems through our crowlending platform. We already have 1000 pre-orders and 2 financial institutions on board who have committed INR 5,000,000 for end-user financing which will help us achieve the target of 5000 customers this year.

Publication date: 14 August 2017