Your shrimp farm assitant on the go
Startup name
Founding date
December 2015
Total team member
Startup stage
Consumer, Hardware, Software
Consumer electronics, Food & nutrition, Industrial internet & IoT
Product usage or interact
Desktop, Mobile/Tablet (Android), Hardware-non-wearable
Yogyakarta, Yogyakarta, Indonesia

Elevator pitch

Jala helps shrimp farmer manage their water quality to boost the yield and create the sustainable business.

Consists of IoT device which measure the water quality of shrimp farm and the companion app to help shrimp farmer monitor the condition of their farm, complete with data analysis that articulated into the actionable insight, so the farmers could make an appropriate treatment for the farm.


Syauqy Aziz

Co-founder and VP Product of Jala. Maker, hardware, IoT, and aerospace enthusiast

Raynalfie Rahardjo

Co-founder and CEO of Jala. Business analyst and Corporate strategy expert

Aryo Wiryawan

Hanry Ario

Farid Inawan

Co-Founder JALA, Technology Evangelist

Business model

Target customer

Intensive shrimp farmer, Indonesia as the starting point.

Customer acquisition strategy

Directly to shrimp farmers trough farmer community, online and gov.

Revenue model

We rent the device for free, and we only charge for data subscription and premium service. Jala's recurring subscription revenue will charge farmers only $150/month for every 3 ponds. The results in $2000 average contract per year.

Market info

Market size

$ 1,570,000,000


We compete with incumbent products like YSI, Hana Instrument, and so on. Also, with aqua-tech startups like Eruvaka and Osmo System.
The products that on market now not helpful enough to shrimp farmer.
Only give a measurement value and there's no learning from the water quality condition. Farmer still can't figure out how to make an appropriate treatment for their farm. Our value is to help shrimp farmer create a sustainable business and responsible aquaculture by assisting them the right way

Startup traction

Our latest in-house prototypes currently running in 130 ponds in Indonesia with 50% of them are paying customer which generates 13000 USD revenue.
For farmers, JALA helps increasing up to 25% of their shrimp farm productivity, which secures 450K USD in total harvest at the latest cycle.

Other information

American Society of Mechanical Engineer (ASME) iShow winner 2015. (grants)
INOTEK Indonesia 2015-2017. (incubator - grants)
Brinc IoT Accelerator 2017. (acceleration)
Ultd-Indonesia Incubator 2017. (acceleration)
Creative Business Cup Indonesia winner 2017. (prize)
Best Innovative Startup, Bubu Awards 2017. (prize)
Top 5 Creative Business Cup Global Final 2017. (prize)
Best Early-Stage Inclusive Innovation, ASEAN Impact Challenge 2017. (prize)
Ashmore Foundation Social Enterprise Grant. (grant)
Best Startup Echelon's Top100 Indonesia Qualifier 2018. (prize)
Hatch Aquaculture Accelerator 2018. (acceleration)

Publication date: 24 March 2018