GrassRoots Bima

Mobile & web app automating insurance value chain.
Startup name
GrassRoots Bima
Web address
Founding date
June 2016
Total team member
Startup stage
Paying users
Enterprise software, Financial & payment services, Mobile
Product usage or interact
Mobile/Tablet (Android), Server software (ie, databases)
Nairobi, Nairobi Province, Kenya

Elevator pitch

Translated as 'Transparent Insurance', WazInsure is GrassRoots Bima's SaaS insurance platform that’s dedicated to making insurance simpler, transparent and cost effective thus simplifying insurers’ distribution and administration burden whilst simultaneously improving customer satisfaction. WazInsure creates an insurance experience that is fast, affordable and hassle free.


Martin Wambugu

IT professional with 7+ years of Information Technology (IT) and business management experience in the private sector with key emphasis on software development, enterprise solutions design, infrastructure management and project management.

Winnie Badiah

Actuarial professional 4+ years insurance and consulting expertise in financial services MSc Actuarial Management

Business model

Target customer

The uninsured and underinsured, market of 15 million persons in Kenya.

Customer acquisition strategy

Primarily through partnering associations and insurance intermediaries

Revenue model

WazInsure has a two-sided marketplace as follows.
B2B (Primary market)
Total addressable market of 51 insurance companies with over 6000 agents and brokers (Kenya)

B2C (Secondary market)
15M persons with over 30% CAGR.

Revenues earned through 5% - 15% commissions dependent on the policy distributed via the WazInsure

Market info

Market size

$ 2,000,000,000



Both of our competitors are telco-linked and utilize USSD to provide health covers.

GrassRoots Bima's WazInsure platform differentiates in that we utilize a SaaS Platform with more payment options in addition to mobile money and our platform is used to distribute and administer and any insurance product


  • 450 Users
  • 2,000,000 Market potential via current partners
  • 3 B2B Clients

Startup traction

450+ users since platform launch in mid April
Three insurance partners
Aggregator partnerships with over 2M persons

Other information

Participated in The Baobab Acceleration Program (June 2017)
Participating in the 13th International Microinsurance Conference to be held at Lima, Peru in November 2017

Add comment

2 Engagement Officers
1 Tech Assistant
1 Admin Assistant

Publication date: 16 September 2017