A food ordering site that allows customers to order healthy food from neighbors; & that allows women to become independent by selling foods.
Startup name
Web address
Founding date
January 2017
Total team member
Startup stage
Paying users
E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Dhaka, Dhaka Division, BD

Elevator pitch

So ordering homemade healthy food and getting home delivery in same day is been always a challenging issue in Dhaka. Therefore, we have come up with this brilliant idea,, where customers can get healthy homemade food within shortest possible time. Also, our vision is to empower our women so that they can earn money from home and contribute to the nation's economic growth.


Asaduzzaman Asad

With 20 years of experience in apparels and IT, Asaduzzaman Asad started several companies including TechCloud Limited. He is passionate about making the society better by empowering people especially women.

Mahdy Hasan

Mahdy Hasan, worked with a number of leading companies in London and Dhaka with more than six years of experience in the sales & service industry believes in only thing - persistence. He believes if he wants to make the world better, he has to make a positive plan & stick to it.

Sj Tarique

"We're often told, for instance, that the whole point of going to college is getting a degree in a high-paying field. Yet there's no rule of life stating that you must do that. If you love philosophy or music & are willing to accept a lower salary in order to do those things, there is nothing wrong"

Business model

Target customer

Moderate & above income family, Job holders, Bachelors, Urban people

Customer acquisition strategy

1. Ads on social media & google. 2. Increase word of mouth marketing

Revenue model

Commission Model. We get 10% of each and every transaction made on our platform. Plus we charge customers a minimum fee (average ( $1 ) as shipping charge.

Market info

Market size

$ 1,000,000,000



In competitors' platforms, the cooks prepare a dish of their choice and upload pictures of it along with the premium price & date of prepare. Customers can order and wait for the specific date to get it. On the other hand, Foodpeon gives the customers full control over their own choices. Customers can visit website, find nearby kitchens using location search, order from listed foods, wait for few hours and get it delivered to own doors. Also, the price of foods on Foodpeon is quite reasonable.


  • 375 Current Customer
  • 70,000 Facebook Fans

Startup traction

We have started in May and right now we have 350+ customers; and it's increasing at 60% growth rate. Currently we are taking 3 to 5 orders per day. Our target is to take 15-20 orders per day at the end of the year.

The market size is enormous and is almost prepared. We are planning to expand our delivery channel so that we can reach out to more customers everyday.

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Our vision is: Empowering Women

We aim to end the poverty by providing the opportunity to women to earn money from their home. In addition, we provide the power of being an independent that enables women to contribute to their family’s and country's economic growth.

We also aim to provide healthy food to customers' doors to ensure healthy lives.

In Bangladesh, getting healthy food is a real problem when someone buys from outside. Foodpeon ensures the food quality by inspecting cook's kitchen to check whether they maintain cooking standard or not. Foodpeon is also passionate about women empowerment as it's very difficult for women to get proper job in Bangladesh.

We believe we are working on a business model that tries to solve few pressing challenges: poverty, health and sustainable economic growth. We also believe our business model is going make a positive change to make the society better.

Publication date: 25 August 2017