Deliverus Kenya

A Kenyan mobile supermarket shopping application
Startup name
Deliverus Kenya
Founding date
August 2016
Incorporation
Yes
Total team member
7
Startup stage
Users
Category
Consumer, Software
Sector
E-commerce & online marketplaces, Social entrepreneurship & Impact
Product usage or interact
Mobile/Tablet (Android), Desktop
City
Nairobi, Nairobi Province, KE

Elevator pitch

Deliverus Kenya is a mobile application providing supermarket shopping convenience in Nairobi, Kenya. Deliverus links shoppers to supermarket inventories where they can order goods and get deliveries in approximately 30 minutes using our network of cyclists and roller blade skaters. Deliverus is also focused on social inclusion. Thus, deliveries are made entirely by former street children of age.

Team

Cyril Michino Chege

Serial entrepreneur: founder of Deliverus Kenya and PlasiFuel. Formerly Digital Marketing Strategist at Moringa School, Africa's best startup 2015; Marketing Lead at Litemore Limited, upcoming EdTech Startup in Kenya; recently founder and head of the African Leadership Blockchain Initiative (ALBI).

Francis Githendu Wahome

Francis is an experience Business development personnel from African Leadership University Business School. He has start-up experience as a management team member at App Kulture (PR) and Fundis (CMO) all emerging startups in the Kenyan market. He is skilled at Public Relations and Marketing.

Kelvin Ouma Ogwa

Kelvin Ogwa is a technopreneur. I believe in working with productive individuals to achieve goals through quality teamwork.I am a software engineering student and a certified Android Java PHP C++ C# programmer from Zalego Institute of Technology, an Oracle and Microsoft affiliated institution.

Murori Mutuma

Passionate about social entrepreneurship especially in Africa, I am a Computer Science and Psychology major at Yale University. Before DeliverUs, I was the Outreach Manager at NaiCode.

Business model

Target customer

24-44year old middle/high income working class members

Customer acquisition strategy

Digital conversions (Social Media Marketing, Twitter and Facebook)

Revenue model

Our main revenue model is delivery fees. We charge Ksh 150 for goods between Ksh 0-2500. This fee increases by Ksh 50 for every Ksh 2500 added and our maximum delivery fee is Ksh 350. After, a year of traction, we expect to charge supermarkets a fee per good taken off shelf based on how much sales they get through our platform. Advertisement fees from our supermarket partners offer a supplementary revenue source particularly through their consistent offers notifications.

Market info

Market size

$ 65,880,000

Competition

Vuka Duka, currently on beta stage and prototype stage, have yet to hit the market
E-Pepea, the only supermarket shopping convenience site operational now. They, however, only operate with one supermarket leaving a huge market gap with over 122 major supermarket brands in Nairobi alone.
I-Nunua and Nunua are yet to launch or set-up a website where one can track their progress. They are currently the most dormant competitors.

KPI's

  • 156 Number of Downloads

Startup traction

Deliverus recently launched but registered 156 downloads on its first day in the market. This despite our budget limitations on our digital marketing but rather due to the rampant word of mouth marketing by our field marketers. We are currently in search of funds to revamp this marketing bit as it still presents a massive constraint given that we already have a minimum viable product. This will allow the set-up of monster analytics tool, higher social media reach and the employment of both Customer Relationship Management tools and Search Engine Optimization.
However, the growth of our delivery network has been massive. We have had 72 people incorporated into the system in less than a month since we started the quest for delivery personnel. This demand has made our delivery cost cheap and efficient as every rider wants to have the most deliveries they can make per day.

Other information

Best Startup at the +254 Rising Tech Startup Competition
$5000 grant from Afinis Labs New York

Publication date: 10 October 2017