Cookups

Online platform for buying & selling homemade food
Startup name
Cookups
Founding date
January 2017
Incorporation
Yes
Total team member
3
Startup stage
Paying users
Category
Consumer, Software
Sector
Food & nutrition
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
City
Dhaka, Dhaka, Dhaka Division, Bangladesh

Elevator pitch

Cookups is Bangladesh's largest online marketplace for homemade food with its' own delivery fleet. We use technology to empower women by enabling them to earn an income from home. They sell their food to diners who prefer to eat wholesome food from hygienic environments rather than restaurants.

Team

Namira Hossain

I have studied Sociology and Anthropology at Denison University, OH. I worked as a journalist for two years, writing about social issues pertaining to women. Cookups is my first foray into entrepreneurship.

Misha Ali

Started off in digital media & e-commerce with Ogilvy in New York. Most recently he headed marketing at Bikroy. His current and previous projects include Cookups, Oi Khali, the break, and the Farmers Market.

Business model

Target customer

People who order food online or use food delivery services

Customer acquisition strategy

Social media, events, activations, PR, merchandise, blog, partnerships

Revenue model

Our revenue model is a commission based model and we charge a subscription based on value added services which we provide to our suppliers (the Cooks). We also charge a fee for delivery which is split between the Cook and the customer. We charge an on-boarding fee for kitchen inspections from new Cooks.

Market info

Market size

$ 10,000,000

Competitors

Competition

Foodpanda & Hungry Naki are both restaurant delivery services.
Homechef and Food Peon are homemade food delivery services.
Cookups is different from Foodpanda & Hungry Naki because they don't offer homemade food.
We are different from the other homemade food delivery services because we are multi platform (both on Facebook & our own app), we're the only one that does kitchen inspections and we have our own integrated delivery partner.

KPI's

  • 5,311 Orders/Month
  • 8,540 App downloads
  • 4,210 MAU's
  • 7,740 Registered Users
  • 559 Registered Cooks
  • 31,250 GMV

Startup traction

We started the platform as a Facebook group and currently have 50,500 members and 35,000 active users. Since we launched our app in Aug 2017, we have had 8,540 downloads out of which 7,740 users have registered with us. We have 4210 monthly active users on our app and 5,311 orders per month. We have 559 registered Cooks who sell food worth 31,250 USD per month.

Other information

- 3rd in Seedstars Bangladesh

Publication date: 23 January 2018