Baitulshifa.com

Pakistan's Online Pharmacy
Startup name
Baitulshifa.com
Founding date
February 2017
Incorporation
Yes
Total team member
10
Startup stage
Paying users
Category
Consumer
Sector
Med tech & pharma
Product usage or interact
Mobile/Tablet (Android)
City
Karachi, Sindh, Pakistan

Elevator pitch

Baitulshifa.com is an online medical store based in Karachi that provides home delivery of authentic medicines throughout Pakistan. We are the fastest growing online pharmacy in Pakistan that serves a 200 million population of Pakistan. Our projects include a wide range of allopathic, homeopathic and herbal medicines which are sold at competitive prices online.

Team

Muhammad Khan

Muhammad is a seasoned C Class executive with a diversified experience spanning over a decade. He Specializes in working for business start-ups, reengineering of existing process, cost reductions through streamlining of process and integrating existing systems with international best practices.

Business model

Target customer

Senior Citizens; Women at Home, Corporate Clients, Rural Population

Customer acquisition strategy

SMM, Alliances, Competitive Pricing, Online Doctors, Online Labtests

Revenue model

Our mainstream income of medicines yields 10% - 30% Margin.
The business has the potential & demand to add more revenue streams of personal hygiene, baby care products and beauty product (which are fast selling and in demand products).

Market info

Market size

$ 10,000,000,000

Competitors

Competition

Sehat.com.pk started in year 2014 from Lahore and from 2016 onwards they started providing nationwide deliveries throughout Pakistan. It is backed by local pharmaceutical group.
Dawaai.pk was launched by a local businessman in 2014 from Karachi. Very recently they have started partnering with local labs and hospitals to provide online lab services.
With a huge population of 200 million, there is still enough room for more online pharmacies.

KPI's

  • 15 % Gross Profit
  • 0 Marketing Spent
  • 96 % Online Visitors Through Google Organic Search

Startup traction

- From initial services in Karachi in Feb'17 we have managed to deliver nationwide with few months of launch.
- From 0 to 5 digit customers within first 8 months of operations.
- Average Monthly Revenue increase of 35%.

Add comment

The ecommerce industry of Pakistan started gaining momentum in around 2013. The online pharmacy concept is still very new in Pakistan, where there are hardly any fully functional pharmacies that provide online/home delivery services of medicines. With the pharmaceutical industry in Pakistan growing 12% every year, there is a high potential for this startup to grow and become a national leader.

Publication date: 12 November 2017