ALRUG sells handmade rugs internationally
Startup name
Web address
Founding date
August 2013
Total team member
Startup stage
Paying users
Consumer, Enterprise
E-commerce & online marketplaces
Product usage or interact
Desktop, Mobile/Tablet (iOS), Mobile/Tablet (Android)
Lahore, Punjab, Pakistan

Elevator pitch

ALRUG sells hand-knotted carpets. The company retails and wholesales a variety of handmade carpets and serves customers around the world. With access to unlimited inventory without investing in stock, our product offering is unmatched in quality, price and stock size. We have been exporting carpets worth $1 million/yr and with skilled team and processes, well equipped to go for market leader role/


Yasir Hussain

Yasir Hussain Sheikh is a serial Entrepreneur who lives/maintains his ventures ALRUG from Lahore. His Spatial Intelligence startup Silk Route Interactive won the Best Startup Award from [email protected] in 2013. An ICCM 2013 & FYSE fellow, he was selected among Asia's 100 most promising young entrepreneurs.

Ejaz Asi

Letting technology and design guide and grow my passions for past and future both.

Aamer Mukhtar

Aamer Mukhtar is a Space Scientist turned entrepreneur. He is the brain behind Pakistan's earliest eCommerce projects 'ALRUG' and has been successfully running it for the past 12 years. He is founding member of Danka, a guide to the social evens across Pakistan.

Business model

Target customer

Home owners, interior designers and architects globally

Customer acquisition strategy

Online marketing (PPC, SEM, SMM, Email etc)

Revenue model

Online transactions, vendor fees & commissions
ALRUG has established a vast supply-chain network in Pakistan and Afghanistan to procure rugs and sells them on a profit margin. In future, we plan to cater to manufacturers in India, Iran and Turkey to increase our offering through marketplace model against a fixed percentage of sales.

Market info

Market size

$ 3,630,000,000



Our major North American (eSaleRugs) and European (CarpetVista) competitors are bound the regions due to huge logistics costs and taxes; an advantage we have over them. Our Indian competitors, Jaipur Rugs, though a huge manufacturer relies on traditional distribution channels and is not big on the internet.


  • 76,642 Traffic
  • 67 Cost per Acquisition ($)
  • 429,463 Revenue ($)
  • 142,514 Gross Profit ($)
  • 886 Average Order Value ($)
  • 898 Customer Lifetime Value ($)
  • 29 Repeat Customers (%)

Startup traction

All currency values in US$. The numbers are for year 2016.

Repeat Customers: 29.8%

Other information

ALRUG was funded with own money by the founders. We are currently accelerated at PlanX (Punjab IT Board) in Lahore.

Publication date: 30 September 2017