AfrikaZiara

Providing insights for digital travel marketing
Startup name
AfrikaZiara
Web address
Founding date
February 2018
Incorporation
No
Total team member
3
Startup stage
Prototype
Category
Consumer, Enterprise, Software
Sector
Enterprise software, E-commerce & online marketplaces, Tours & Travel
Product usage or interact
Desktop, Mobile/Tablet (Android)
City
Cape Town, Province of the Western Cape, South Africa

Elevator pitch

AfrikaZiara is developing a platform for tourism enterprises in Africa to efficiently target the right audience and advertise their products on multiple online travel agency sites & online marketing channels using digital travel marketing data trends & insights.

Team

Aubrey Ndiza

I am Aubrey Malebo Ndiza, a 24 year old social entrepreneur and tech enthusiast from the township of Gugulethu, Cape Town, South Africa. I am currently an Entrepreneur in Training at MEST Africa in Ghana. I've earned work experience in, Business, Sales & Marketing as well as Community Development.

Elkana Kipng'etich Rop

I am an Entrepreneur in Training at MEST Africa with a solid background in computer science with skills, experience and interest in computer networks, ICT systems support, database systems, computer programming and online based application developments ranging from social to e commerce platforms.

Everlyne Njeri Kaberere

Everlyne is a young ambitious woman in technology who is passionate about women empowerment and promoting community development through solving the problems in Africa through technology. She has extensive experience in UI/UX design, software development, product management and customer support.

Business model

Target customer

Local tour operators in Africa

Customer acquisition strategy

There are direct marketing methods and activities that will be used solely for the purpose of generating leads. These activities include prospecting and direct selling on social media, over the phone and in person. This method has proved to be effective so far as it has made AfrikaZiara achieve;*660+ potential contacts in South Africa before launch.*455+ potential contacts in Ghana before launch.*215+ potential contacts in West Africa (Kenya, Uganda & Tanzania) before launch

Revenue model

Subscription and Transaction Processing.

*$25-$150 per month subscription.
*10-30% commission per booking processed.

Market info

Market size

$ 40,000,000,000

Competitors

Competition

All our competitors that provide the service or product we are offering as one of their many services and products are not based in Africa and are too expensive for local tourism enterprises in Africa to make use of. The competitor software based in Africa is also too expensive for local local tourism enterprises in Africa and is not a direct competitor as their products & services are slightly different from what we’re offering local tourism enterprises in Africa.

KPI's

  • 27 Signups
  • 400 Potential customers contacted
  • 67 Potential customers interviewed
  • 50 Signups by August
  • 25 Active Users by August
  • 50 Paying users by October

Startup traction

We have contacted 400 potential customers. We've managed to interview 67 potential customers to validate the problem and streamline our value proposition. Currently we have 27 tour operators who've signed up to work with us by providing feedback to help us build an mvp that caters to their business needs.

Publication date: 16 May 2018